> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nuwacom.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Create competitive analysis

[Wistia video](https://fast.wistia.net/embed/iframe/1nr3d9it9s?seo=true\&videoFoam=true)

## Introduction

nuwacom combines web search with your internal knowledge to create competitive analyses that track market movements and competitor activity. This recipe covers creating a first analysis from internal and external sources and developing it further into concrete recommendations and a shareable one-pager.

## Key Benefits

* **Always up to date:** Web search and internal knowledge are combined to track news and movements of your most important competitors.
* **Transparent sources:** Every source is linked directly in the text, making it clear where each piece of information comes from.
* **Ready to act on:** The raw analysis can be turned into concrete practical recommendations.

## Use Cases

* Create short competitive updates on your most important competitors.
* Derive concrete recommendations from a competitive analysis.
* Bundle insights into a one-pager and share them with your team.

## How It Works

### Step 1: Add sources

Keep the competitors' homepage URLs ready so they can be pasted directly into the prompt.

Add the relevant sources: web search and the knowledge base where your internal feedback lives. This combines external and internal information in a single analysis.

### Step 2: Write the prompt

Define the goal, scope, and sources directly in the prompt. In this case, the goal is a short competitive analysis of three key competitors that takes both recent news and other relevant information into account.

**Example prompt**

```text theme={null}
Create a short competitive analysis of three of our most important competitors: [competitor URL 1], [competitor URL 2], [competitor URL 3].

Search for recent news as well as other relevant information, and link all sources directly in the text.
```

### Step 3: Review the first analysis

The first analysis links all sources directly in the text, making it clear where each piece of information comes from. Use it as a starting point or share it right away.

### Step 4: Refine and adjust further

Develop the analysis further in the same conversation to dig deeper into the information.

**Marketing recommendations**

Request recommendations that can be derived from the analysis. This provides concrete guidance for the marketing team based on the competitive analysis.

```text theme={null}
What recommendations can you derive from this competitive analysis for our marketing team?
```

**Bundle it into a one-pager**

As a final step, consolidate the information into a practical one-pager for the team.

```text theme={null}
Summarize all of this information into a practical one-pager that I can share with my team.
```

Combining internal and external sources this way creates a competitive analysis and refines it into shareable guidance.

## Pro Tips

> [card] Keep the URLs handy
>
> Keep the competitor's homepage URL ready before you start, so they can be pasted directly into the prompt.

> [card] Iterate step by step
>
> Treat the first analysis as a starting point and keep building on it, from marketing recommendations to a shareable one-pager.

> [card] Automate with a workflow
>
> Set up a workflow that delivers competitive updates at fixed intervals, so analysis runs automatically keeping information up-to-date,

> [card] Standardize with a skill
>
> Use a skill to keep every analysis in the same structure and format, and to consistently prioritize the sources that matter most.

> [card] Prioritize your sources
>
> Tell nuwacom which sources should carry extra weight, such as trusted trade media or internal feedback, so the analysis starts with what is most relevant to the team.

## FAQ

> [accordion] What do I need before I start?
>
> Keep the competitor's homepage URL ready so it can be pasted directly into the prompt. Also add the relevant sources, such as web search and the knowledge base where your internal feedback lives.

> [accordion] How are sources shown in the analysis?
>
> All sources are linked directly in the analysis, making it clear where each piece of information comes from.

> [accordion] Can I keep working with the first analysis?
>
> Yes. Use the first analysis as a starting point or refine it further, for example by requesting marketing recommendations or consolidating everything into a shareable one-pager.

> [accordion] Can I automate competitive updates?
>
> Yes. A workflow can run the competitive analysis at fixed intervals and deliver the update automatically, keeping competitor information current without a manual start each time.

> [accordion] How many competitors can I include?
>
> The number is defined in the prompt. The example covers three key competitors, but it can be adjusted to your needs.


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